The number of mobile phone users is expected to account for 4.77 billion in 2017, according to Statista, an online statistics, market research and business intelligence portal. This number is forecast to exceed the five billion mark by 2019. The mobile phone penetration is anticipated to continue to grow, rounding up to 67% by 2019.
In this day and age, being away from your desktop can’t be an excuse for not being able to perform your business tasks or respond to your customers. As a result, mobile apps are increasingly becoming more and more important for organizations.
Best for Your Business
As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 billion apps available in the Apple’s App Store, which are the 2 leading app stores in the world. In 2016, 149.3 billion mobile apps were downloaded by consumers. This number is anticipated to reach 352.9 billion in 2021.
In this increasingly connected world, you can find a large variety of mobile applications developed for various purposes, especially for instant messaging (IM). Messaging apps or messengers are surging in popularity all over the world. They serve the purpose of providing users with affordable, easy and effective communication. Thanks to instant messaging apps, people around the world can always stay in touch with their friends, family, and even colleagues.
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The Right Mobile App for Your Business Communications
Below you can read about the most important points to focus on when choosing the right mobile app for your company’s communication needs.
Networks and Conditions Shouldn’t Be a Problem
With the right mobile app, your clients will be able to leverage any network you’re connected to, which are most likely to be 4G/LTE in most developed countries and WiFi for in home/office. By switching between networks, the right mobile app will provide you with the performance you need.
Offers Excellent Experience Optimized for Mobile
Being in the app store doesn’t always indicate the app is mobile optimized, meaning it provides excellent user experience and usability. The right mobile app should be designed for leveraging notification services for messaging and battery efficiency.
Should Be Tightly Integrated with Your Other Cloud Services
To enjoy efficient communications, you should be able to access key information while talking to your customers. The right mobile app should be intelligently integrated with your other cloud services.
When selecting the right mobile app for your business communications, take the time to research the available options to see which one is ideal for your business.